This is one of my more recent projects and it’s shaping up to be an exciting challenge! A few months ago, my boss at Toscanini approaches me with an opportunity: he and Marloes Merza are organizing a kickboxing event with a high-end dining experience, a Fight & Dine-style concept for our city. They need someone to handle both the videography and the social media to promote the event online and sell all available tables, and he asks if I’m interested.

My role involves creating a social media strategy that builds excitement leading up to the event, engaging potential guests, and ensuring all tables are sold out. This means crafting eye-catching promotional content, managing online engagement, and optimizing posts to reach the right audience.

As part of the campaign, we’re also doing interviews with everyone involved from Gym Merza, ranging from the fighters stepping into the ring to the chef preparing the meals. These interviews will give the audience a behind-the-scenes look at the people who are making the event happen, helping build a stronger connection to the story behind Fight & Dine.

Beyond marketing, I’m also responsible for filming and editing the official aftermovie once the event takes place in July 2025. This is a great opportunity to capture the atmosphere, the intensity of the fights, and the overall guest experience, turning it into a cinematic recap that can be used for future promotions.

DATE: JANUARY 2025 - ONGOING