About the rebranding
While taking the reins of Toscanini's social media, I embarked on a parallel mission: to refresh its house style. This initiative was in harmony with the arrival of a new co-owner, Johannes van Assen, reflecting a transition in leadership and vision. Our aim was to preserve the essence of Toscanini while steering it towards a new horizon.
If you’d like to see the new style in full use, I suggest checking the Instagram of Toscanini
Date: June 2023 — September 2023
Client: Toscanini
Responsibilities:
Update the house style
Redesigning the logo
Design business cards
Create a special menu card monthly
Design company flags
The challenge
In the rebranding of Toscanini, the initiative was taken to meticulously overhaul its house style and logo, aiming to reflect the new owner’s vision while infusing the brand with a sense of modern elegance. This comprehensive transformation was designed to seamlessly blend tradition with innovation.
The solution
After experimenting with numerous logo designs and gathering feedback from colleagues, we settled on the current logo. This design now extends to new business cards, special menu cards, and is featured on our clothing and napkins, establishing a cohesive brand identity.
Achievements
Updated the house style
Created a new logo that is used on everything
Tools used
Adobe Illustrator for the logo
Adobe Photoshop for special menus and business cards